Jay Montana
Standing 10 toes isn’t easy, but Jay Montana makes it feel that way. And he sounds cool while doing it. Since emerging in 2020, the Mobile, Alabama-based artist has combined blunt street raps and narcotized melodies to evoke the triumph and tragedy of the hustle — soundtracks for strivers and survivors in the game and beyond. It’s a mesmerizing cocktail that’s made him the face of the New Alabama, and he adds potent new ingredients to his latest project, Can’t Panic, an electric new project that affirms the value of staying down and remaining true.
HIGHLIGHTS
Jay Montana’s weekly streaming baseline surged from 125K to a year-end high of 1.7M.
With standout features from FattMack, Nino Paid, TopOppGen, and BAK Jay, he cemented himself as a mainstay in the “up-next from Alabama” conversation and strengthened his streaming foundation.
His social footprint grew 168%, adding 50K new fans across all platforms this year.
He headlined his first-ever hometown show in Mobile, AL, selling 150 tickets to celebrate the release of Don’t Panic.
As part of the “Can’t Panic” rollout, Jay completed a 3-city HBCU promo run, culminating in an opening performance for Mariah The Scientist at Xavier University.
For his first tour-support moment, Jay joined three TopOppGen shows this fall, performing in 200–500 cap rooms.
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